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Lean marketing

Lean Marketing

Lean MarketingA LEAN salesconcept and individual training are developed within the LEAN marketing trainingconcept. There is a need for a Lean Marketing course to let the management and employees learn more about Marketing and the sales proces to sell more and in a different way.Lean Marketing is needed to allow the management and employees of Graphic Industry SMEs to effectively make maximal use of the increased production capacity (realized through LEAN manufacturing) through customer-oriented sales This sales model will be discussed on the conference in the project. A course with teachers guideline, planning, learningmaterials will be developed.

What is Lean Marketing?Lean marketing is a philosophy that is based on Lean-thinking principles by focusing to maximize the value for the customer and realize permanent improvement of that. It stimulate us to improvements in the marketing processes, redundant activities and eliminate costs in research. And create a company culture in which for every marketeer and employee the customer will be central in the thinking. The ulimate goal; to create maximum impact by the use of minimum effort.

Lean marketing training

Table of content of the Student learning materialClick here to download the information



LEAN manufacturing and marketing for graphic media

LEAN manufacturing and marketing for graphic media, postbox 220, 1180AE Amstelveen, The Netherlands. Tel: 0031 20 5435688

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