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Home Project Consortium Lean manufacturing Lean manufacturing in Danmark Lean Manufacturing Assessment Lean tool Lean marketing Progress and results I Progress and results II Progress and results III Progress and results IV Progress and results V Progress and results VI Information Graphic Media Learning materials News Press Releases 1 Press Releases 2 Press Releases 3 Press Releases 4 In the media I In the media II In the media III Events Lean Marketing training Contact Disclaimer l
What is LEAN?The core idea is to maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources. A lean organization understands customer value and focuses its key processes to continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.To accomplish this, lean thinking changes the focus of management from optimizing separate technologies, assets, and vertical departments to optimizing the flow of products and services through entire value streams that flow horizontally across technologies, assets, and departments to customers.Eliminating waste along entire value streams, instead of at isolated points, creates processes that need less human effort, less space, less capital, and less time to make products and services at far less costs and with much fewer defects, compared with traditional business systems. Companies are able to respond to changing customer desires with high variety, high quality, low cost, and with very fast throughput times. Also, information management becomes much simpler and more accurate.Lean for Production and ServicesA popular misconception is that lean is suited only for manufacturing. Not true. Lean applies in every business and every process. It is not a tactic or a cost reduction program, but a way of thinking and acting for an entire organization.Many organizations choose not to use the word lean, but to label what they do as their own system, such as the Toyota Production System or the Danaher Business System. Why? To drive home the point that lean is not a program or short term cost reduction program, but the way the company operates. The word transformation or lean transformation is often used to characterize a company moving from an old way of thinking to lean thinking. It requires a complete transformation on how a company conducts business. This takes a long-term perspective and perseverance.The term "lean" was coined to describe Toyota's business during the late 1980s by a research team headed by Jim Womack, Ph.D., at MIT's International Motor Vehicle Program.
Lean in the projectThe existing LEAN method for printmedia companies, as developed in Denmark, is aimed at increasing produc-tion capacity through more effective use of people and technology. The production process will be streamlined, the failure rate decreases, throughput times will be shortened and the client demand can be met better. These activities will result in additional production capacity. Companies in the graphic industry will perform better through the participation of their board and employees in the LEAN training as it will allow them to achieve their improvement targets. This makes the resulting production capacity available to the market. LEAN-management will be adjusted in this project to allow companies to market the extra production capacity.The LEAN manufacturing business model, as transferred from Denmark, will be discussed by the partners. Each country will deliver information regarding their own starting situation and level for the training that is to be developed. The training goals and training tools for LEAN manufacturing will be set based on this point. We assume that there may be different starting positions for each of the participating countries. Departing point is the situation of SMEs and a varying initial situation of company development, skills, and management and employees competencies. For this project a “growth model” which allows a company or its employees to easily fit within the structure of the training.
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LEAN manufacturing and marketing for graphic media
LEAN manufacturing and marketing for graphic media, postbox 220, 1180AE Amstelveen, The Netherlands. Tel: 0031 20 5435688
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